history of fuse
Fuse Festival first ran as Music Business Adelaide in 1996 as an industry development conference. Initially based loosely upon the SXSW model for Music Conferences, Fuse has proven to become an important source for knowledge and industry contacts.
In 2006 the move to house Fuse Festival within Adelaide Fringe was instrumental to the development of the event. Significantly, the Adelaide Fringe’s mission statement includes a desire to ‘encourage, support and assist independent artists in the development and presentation of their work’ complimenting every aspect of the Fuse Festival.
Each year shows a different primary focus. For instance Fuse 2008 focused on Audience Development, covering Festivals, Touring, Social Networking, Promotion and Media and Publishing. In conjunction with Fuse Festival, the South Australian Film Corp has announced an initiative to support collaboration between South Australian based musicians and South Australia film makers.
From 2006-2011 Fuse’s curated showcase ‘Explode’ was held to herald the beginning of the Conference. Acting both as a celebration and a time to network for the delegates and the conference attendees. Typically eight bands were selected from around Australia to play. Triple J Unearthed has run a competition annually since 2008 to allocated one spot on this stage.
Since 2006, Fuse has also run the world’s only ‘open-access’ showcase, known as ‘Ignition’. Attending speakers to the conference are encouraged to attend the showcases that run in a variety of venues across Adelaide’s CBD. An emphasis is placed on the importance of the artists making connections with the music industry representatives to encourage direct business opportunities and outcomes for both parties.
Previous performers include: Hilltop Hoods, The Audreys, Wolf & Cub, Pete Murray, The Transatlantics, Jackson Firebird, City Riots, The Sundance Kids and The Shiny Brights.
For a more comprehensive look at Fuse Festival check out: http://en.wikipedia.org/wiki/FUSE_Festival
changes to the festival
Fuse has expanded it’s open access showcase format for 2011 onwards. Previously labeled ‘Ignition’, in February 2012 the showcase will take place over two nights (Wed 22nd & Thurs 23rd Feb) in Adelaide’s East End and West End respectively. ‘Fuse East’ & ‘Fuse West’ will cluster similar genres together at adjacent venues to allow greater accessibility for the attending delegates, encouraging them to see more of the showcasing artists. With the number of bands applying to showcase at Fuse steadily increasing yearly, 2012 has for the first time seen the introduction of a selection process to determine the most relevant and exciting new acts to play at Fuse Festival.
apra presents fuse @ fringe
A great opportunity that has arisen from Fuse’s close relationship with the Adelaide Fringe is the ”Fuse @ Fringe” Showcase, which is presented on the final night of the conference. This concert held at the Fringe Club in Rymill Park on Friday the 24th of February will allow a handful of selected ‘export-ready’ bands to play to a crowd of punters and attending music industry professionals on the final night of the Fuse Festival.